Digital transformation through doing
Transformation isn’t just a buzzword for us. We roll up our sleeves and make it happen.
We design and deliver digital experiences that go further leveraging the latest technology, your data, fresh ways of working, and thoughtful experimentation to achieve results.
We believe the best way to learn is by doing. That’s why every project is a chance to discover what’s possible, build something meaningful, and create lasting value.
How we help
Strategic consulting
Strategic consultingCX and engagement
CX and engagementBreakthrough digital products and services
Breakthrough digital products and servicesTransformational technology, data and AI
Transformational technology, data, and AI
Client stories
Turning service users into engaged donors with data-driven personalisation
with RNIBCharitymanifesto partnered with RNIB to transform their customer journey, turning service users into engaged donors.
Scaling at Christmas: generating income to meet rising demand for pets in need
with WoodgreenCharityDigital MarketingDesignBy crafting a digitally-led Christmas campaign grounded in test-and-learn methods and creative agility, we helped Woodgreen scale their supporter base and smash their revenue targets, without compromising on ROI. Together, we created a campaign that made more miracles happen for rescue pets.
A digital sustainability audit to reduce environmental impact
with University of DundeeHigher EducationReducing the environmental impact of University of Dundee’s digital estate by at least 55%
A data-driven Christmas fundraising campaign that exceeded predicted income
with St Martin-in-the-Fields CharityCharitySt Martin-in-the-Fields Charity launched a data-driven Christmas fundraising campaign to maximise donations and set a strong benchmark for future digital efforts. By optimising their strategy across Meta and Paid Search, we improved audience targeting, enhanced engagement, and increased conversions.
Mobilising political action through a creative campaign & budget
with British Deaf AssociationCharityInspiring action with an emotive campaign to put the power of language in the hands of deaf children and their families.
Climate action through a sustainable web build
with Climate GroupCharitySustainabilitySupporting the Climate Group to reduce their website emissions by 50% with an end to end sustainable website build.
Building a digital movement to end the need for food banks
with TrussellCharityLeading a gamechanging digital transformation for an anti-poverty charity
Empowering efficiency and income through a transformative marketing technology strategy
with Save the Children UKCharityWith a new fundraising strategy setting ambitious growth targets, Save the Children partnered with manifesto to develop a transformative martech strategy. The strategy will equip it with new modern technology and processes that will reduce costs while empowering marketeers to deliver unified personalised supporter experience.
Creating a website for the revolutionary National Education Nature Park programme
Culture and visitor attractionsBuilding an award-winning web platform for a resource that transforms the way we teach climate education and supports young people to increase biodiversity across England
Introducing agile ways of working to UNICEF UK
with UNICEF UKCharityHelping UNICEF UK to work more effectively and achieve better outcomes for children.
Testimonials
[it] has been a seamless experience. They've consistently applied the user-experience principles we defined, adapted effortlessly to challenges, and been instrumental in transforming our use of digital.
Lucy SouthallHead of Digital Transformation, Breast Cancer Now
They are comfortable with a client being closely involved in the process… always responsive and conscientious, I've felt part of the team, rather than kept at arm's length. Their approach to digital sustainability is thorough… ensuring that we made design and implementation decisions that reflected the values of our organisation
William SkellornWebsite Manager, Fauna & Flora
One of the best things about working with you is that you have actually shown us how to work. We have recently been developing a new organisation strategy, and we have implemented so much of how we worked with you in this. That’s what true partnership is. You didn’t just leave us behind, you developed us, and the rewards we are now reaping are significant.
Louise LaneChief Marketing Officer, UNICEF UK
Thinking
Navigating the AI agent landscape
by John Ennew09/10/2025We consider the role AI agents will have in the future world of work within an organisation and some of the benefits and risks for an organisation.
Beyond the launch: why a testing strategy is your purpose-driven superpower
by Costas Panayiotou03/10/2025AccessibilityExperienceA proactive testing strategy can ensure your website is secure, usable and accessible, not only at launch but through its lifetime.
What ‘Google Zero’ might mean for visitor attractions
by Antony Haddley, Dominika Cechova25/09/2025Exploring the shift to AI Search with digital leaders from the visitor attractions sector.
manifesto partners with WWF-UK on sector-leading digital experience strategy
by manifesto14/08/2025CharityDigital TransformationDigital StrategyAnnouncing our new partnership with WWF-UK...
From prompt to prototype: my journey using AI to build a Self Serve tool
by Alan Sparkes12/08/2025Designer, Alan Sparkes tested AI tools to see if and how they could support the design process.
What is the role of content management systems in an AI-enabled world?
by John Ennew22/07/2025Adapting to new realities and making your CMS strategy and infrastructure more impactful and resilient
The Future of Fundraising: unlocking growth through collaboration, AI and martech
16/07/20255 key insights from a recent charity roundtable with sector leaders from digital, marketing and engagement
Following the audience, not the target: RNIB’s journey to supporter engagement to unlock more, long lasting value
by Dominika Cechova14/07/2025Senior Digital Strategist, Dominika Cechova shares insights from her recent Fundraising Everywhere talk with Brette Alsop about RNIB's audience engagement journey.
The soft opt-in: the door’s open - walk through with purpose
by Lou Barton09/07/2025The extension of soft opt-in regulations to UK charities represents one of the most significant opportunities for supporter relationship-building in years. But like any good journey, this one must start with empathy, not asks.
Building an easy to navigate, accessible digital experience for NHS professionals
by manifesto04/07/2025An accessible new digital experience for the membership organisation giving a voice and community to thousands of NHS professionals.
Get in touch
We’re building a better future for people, places and the planet. If you need support to solve your organisation’s biggest challenges we’d love to help.
Email us at hello@manifesto.co.uk or use the form below.